Writing.
Notes from the work. Every post is drawn from an engagement, not a content calendar.
Re-platforming 190 brand sites
The Diageo tooling story: when the deliverable isn't the migration, it's the machine that does the migrating.
What a platform assessment actually looks for
What a platform assessment looks for, written down. Deploy frequency, bus factor, the cost curve of change, and what each one tells you.
When a rewrite is the wrong answer
The strangler-fig case, from Missguided and Sky Casino. Why the honest answer is usually "keep it running and replace it in slices."